Global Web Cameras Market to Reach $2.7 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

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San Jose, CA (PRWEB) February 9, 2010 -- Web cameras (http://www.strategyr.com/Web_Cameras_Market_Report.asp) have heralded a new era of instant video messaging, web calling, and high-quality imaging technology, soaring the popularity of videoconferencing, video chat, video calling and video instant messaging, among family, friends and co-workers. Besides video communication, the use webcam technology in a wide range of other applications such as security is also becoming feasible driven by evolving systems.

Currently, the demand for notebook web cams (http://www.strategyr.com/Web_Cameras_Market_Report.asp) is also growing, as an increasing number of notebook manufacturers are integrating web cameras into their high-end notebook models in order to add value and create product differentiation. Key trends in webcam consumer technology include providing ease-of-installation, ease-of-use, affordability, and leveraging brand identity. The aspect of visual appeal cannot be ignored given the contemporary consumers choice for web cameras that complement their desktop PCs.

Europe, Asia-Pacific and the United States dominate the world web cameras market in terms of both dollar and volume sales as stated by the new market research report on web cameras market. Asia-Pacific represents the fastest growing market for web cameras in terms of both dollar and volume sales.

The market for Web Cameras is highly competitive. With the foray of Microsoft into the web cameras market, in 2007, competition in the already competitive market became all the more intense. Microsoft's aggressive pricing policies, channel marketing and global product promotion severely impacted the sales, revenues and bottom lines of almost all vendors, in fact, encroaching on the leadership presence of Logitech in the global market. Key players profiled in the report include A4tech Co. Ltd., Apple Inc., Asiamajor Inc., ASUSTeK Computer Inc., Canon Inc., Creative Technology Ltd., Hewlett-Packard Company, Lenovo, Logitech, Microsoft, and Royal Philips Electronics.

The report titled "Web Cameras: A Global Strategic Business Report" announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, competitive scenario, technological overview, product introductions/innovations, and recent industry activity. The study analyzes market data and analytics in terms of value and volume sales for regions including The United States, Canada, Japan, Europe, Asia-Pacific and Rest of World.

Global Industry Analysts, Inc., (GIA) (http://www.strategyR.com/) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

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